september 10, 2012 is bluestar's 28th anniversary. . its 30,000 employees work in 60 plants and 25 scientific research institutes around the world to produce products and services for people in more than 150 countries and regions. the company gained 50 billion yuan ($ 7.88 billion) in sales revenues in 2011.
ren jianxing, general manager, said the core competitiveness is its long-lasting corporate culture for pursuing developments. however, the company faces a more competitive environment in the global market.
additionally, it seeks to follow principles of "creating greater value for shareholders to create jobs."
the company believes that human efforts can overcome difficulties.
it contends that all rivers run into the sea when seeking greater developments. bluestar has always adopted the world’s best practices with other companies, such as, moving to beijing for more opportunities; m&a for business transformations and adapting to cultural differences for better management.
bluestar's culture is the key to conquer hardships. the company is walking towards a brighter future.