bluestar silicones, an overseas subsidiary of bluestar, announced days ago that it had successfully relocated its plant in brazil and put its first production line into production, to be followed by other production lines.
the relocation project was initiated in 2015 to optimize the cost structure and integrate resources. during the preparatory stage, the project management had been actively looking for a new plant site with both regional economic advantages and convenient transport access. after months of survey, the board of directors of bluestar silicones brazil announced joinville in the santa catarina state as the new site for its plant.
santa catarina state, situated in southwest brazil, is the third most advanced state in the country, more advanced than the state of rio de janeiro. the state boasts state-of-the-art infrastructure, including ports, airports and an advanced transport network. the new site for bluestar silicones brazil’s plant is located in the perini business park in the state, the biggest multi-purpose central business district in the country.
bluestar silicones will take this opportunity to integrate resources of the head office and move the whole administrative division of its brazil branch to sao paulo. bluestar silicones brazil signed a contract with the proprietor of the new office building in last june. so far, functions such as human resources, marketing, sales, finance, information technology, external liaison and technical services and labs have moved into the new office building.
it marks the completion of the plant relocation project. as more and more production lines are put into use, the new site will display its competitive edges in cost reduction, logistics and resource integration, which will help boost bluestar silicones’ business in south america.