at the end of april, on the final assembly line of foton daimler, a kind of blue liquid was injected into foton auman automobiles through a long pipe. foton daimler now is equipped with bluestar antifreeze liquid. from now on, the unique “bluestar blood” will flow in every auman heavy trunk.
foton daimler is a large-sized vehicle manufacturer dealing with heavy trunk and heavy engine, with a capacity of 200,000 trunks a year. its sales of heavy trunk have ranked among top 5 in china for many years. the company chooses suppliers according to a strict standard, with german experts personally check the quality and technology.
as the leading company in china’s antifreeze industry, beijing bluestar cleaning engaged in the draft of national standard for antifreeze liquid products, and is famous in china. it has been a supplier of chery and zhengzhou nissan, and started this project in september 2014. undergoing strict supplier review process, more than 10 field investigation, research on production device and process and communication with technology, technique and purchase departments of foton daimler, beijing bluestar cleaning finally worked out a solution based on the production condition of foton and the advantage of bluestar. finally, due to its good quality, completed management system and professional selling ability, beijing bluestar cleaning became the antifreeze liquid supplier of foton daimler. the agreement was signed in june 2015.
in recent years, car product department of beijing bluestar cleaning has been dedicated to expanding sales channel with marketing tools. by developing direct selling customers and key customers, it sold 4,730 tons of products accumulatively from january through april, an increase of 26% year-on-year. the cooperation this time not only generated stable profits for the company, but also represents a breakthrough of bluestar car product on domestic mainstream heavy trunk product, serving as a model for automotive aftermarket development. the company will continue to enlarge the proportion of direct selling and key customers and uphold the two pillars of initial equipment and automotive aftermarket, so as to realize rapid growth of bluestar car product business.