with bluestar’s accelerating pace in going global and rising popularity and influence in the chemical industry, the company kept abreast of the latest trend in public communications on mobile terminals and launched an official wechat account to improve its public image, promote its core lines of business and products on a broader platform and build itself into an industrial leader in the manufacturing of new chemical materials and special chemicals.
as a dynamic social media platform, wechat now has about 1.1 billion users. the open platform offers an opportunity to reach a wide range of audiences in a fast, effective and integrated manner, where bluestar can help the public better understand its development, corporate culture and brand, realize targeted marketing and improve the business performance of its subsidiaries.
the wechat account will release the latest news and events about the company as well as its representative lines of business and products on a regular basis and tell stories about its business operation and research and development of new products.
users are welcome to scan the following qr code to keep notified of the latest news and information about bluestar.